Cookie Policy & Consent Mode Architecture

Effective Date & Governance Notice

This Cookie Policy and Consent Protocol took effect on October 17, 2026 (2026-10-17). It applies directly to all web visitors accessing liamshandymanservices.us, whether arriving via direct browser input, search listings, or active digital advertising campaigns across metropolitan Boston and the Massachusetts South Shore.

This document outlines how digital identifiers, session states, local browser key-value stores, and tracking tags are applied. We do not run tracking scripts without explicit consumer authorization.

Storage Categories in Active Operation

Storage on this domain is classified into three operational categories:

• Strictly Necessary Storage: Essential client-side keys required to maintain fundamental site operations, form anti-tampering protection, active chat continuity, and the visitor's expressed privacy choices. These run locally on your device without transmitting behavioral profiles to third-party data aggregators.
• Analytical Measurement: Optional telemetry measuring page response timing and device rendering bottlenecks. This tests whether our pricing tables and framing diagrams load smoothly across mobile hardware in local field conditions.
• Advertising Attribution & Conversion Tracking: Commercial campaign attribution tags that measure inbound traffic resulting from paid advertisements on search engines and social platforms. These tags correlate ad interactions with completed repair inquiries to evaluate marketing efficiency.

Authoritative Storage Inventory

The table below catalogs every browser cookie, local storage key, and session record generated or accepted by this site.

Paid Advertising Networks & Click Identifiers

This website is an active landing destination for commercial search engine marketing and targeted social ad placements. Our trade operations run live campaigns across major platforms to connect with homeowners in Weymouth, Braintree, Quincy, Hingham, and adjacent towns.

When you arrive through our sponsored announcements, our inbound web traffic monitors three specific platform click parameters:

• google ads: Handled by Google Ireland Ltd and Google LLC, which attaches the gclid (Google Click Identifier) query parameter to link keyword bids to work order submissions and receives active consent signals.
• Microsoft Advertising: Handled by Microsoft Ireland Operations Ltd, which attaches the msclkid parameter on Bing and network search queries to measure contractor repair inquiries, governed by the Microsoft privacy statement.
• Meta Ads: Handled by Meta Platforms Ireland Ltd, which attaches the fbclid parameter when visitors click through from Facebook or Instagram repair advisories.

In addition, our secure hosting provider maintains the inquiry database, and an authenticated mail delivery system forwards form notifications directly to the contractor inbox. These click identifiers are processed exclusively when storage permissions are active. When marketing consent has been denied, click identifiers are disregarded and are not written to persistent tracking cookies or analytical profiles.

Consent Mode v2 Architecture & Execution

Our web infrastructure enforces Google's updated consent mode v2 specification. Under this protocol, tracking tags load in a strictly restricted, inert state until positive visitor consent is logged.

Four explicit granular signals govern tag behavior across the page lifecycle:

Unless you click "Allow Storage" in our consent interface, all four parameters remain permanently denied. If you decline, ping signals are either suppressed entirely or transmitted strictly as anonymized, cookieless functional pings without cross-site persistent identifiers.

Managing & Updating Your Stored Preferences

You maintain total command over your storage status at all times. You can modify, grant, or revoke permissions immediately using the interactive toggles embedded below, or by clicking the "Cookie Settings" trigger in the footer of any page on this site.

In addition, our software actively reads and respects the Global Privacy Control signal (the Sec-GPC HTTP header) transmitted by compliant web browsers. When GPC is detected, all marketing and analytical storage switches are set to denied automatically without requiring manual adjustment.

Operational Consequences of Declining Storage

Declining marketing or analytical cookies will never restrict your ability to hire our carpentry team, evaluate labor rates, calculate job fit, or submit an estimate request.

Specifically, when optional storage is refused:

• What Continues Working: Full access to all service breakdowns, transparent hourly rates ($60–$110/hr), half-day ($250–$450) and full-day ($450–$800) booking schedules, the interactive Fit Checker tool, the technical framing diagrams, phone calling links, and the direct quote inquiry form.
• What Stops: Third-party advertising tags cease logging conversion attribution, Google Ads remarketing pings are disabled, Microsoft Advertising conversion records are suppressed, and Meta campaign pixels do not track your session.

Third-Party Network Privacy Standards

For complete documentation detailing how our advertising partners handle, encrypt, and retain marketing telemetry when storage permissions are granted, consult their published privacy documentation:

• Google Ads & Google Marketing Platform: Complete data practices and user control options are available through policies.google.com.
• Microsoft Advertising (Bing Ads Network): Privacy, diagnostic telemetry, and data subject provisions are detailed at privacy.microsoft.com.
• Meta Platforms (Facebook & Instagram Ads): User privacy controls and business tool policies can be examined via the Meta Privacy Center at facebook.com/privacy/policy.

Inquiries Regarding Stored Identifiers

If you have questions concerning specific cookies, local storage keys, or privacy practices on this domain, contact Liamshandymanservices, trading at liamshandymanservices.us, operated by Liam Donald McNeil:

Data retention follows specific windows: trade inquiries and their email copies are retained for 24 months, chat transcripts for 12 months, server access logs for 30 days, and the record of your consent choice under site_consent_v2 for 12 months.

Under US state privacy law (including California CCPA/CPRA and applicable state regimes) as well as European GDPR standards, a data request is answered within 5 days. Visitors may lodge complaints with their state Attorney General, or with the California Privacy Protection Agency in California.